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This week, one of the projects I will be working on is helping one of my friends promote her upcoming devotional book by writing a quick blurb describing the treasures that readers will uncover if and when they buy her book.

The most effective back-cover blurbs, or quotes, are dependent on two key factors:

1. Knowing and sharing the author’s true intent.
2. Knowing what the book is really all about.

Without those two components, readers don’t get a clear idea of what to expect. Without clarity and passion, even the best and most inspiring of books can remain on the bookstore shelves.

I started thinking about this in light of my walk with Jesus and His book, the Bible. Read the rest of this entry »